Why Nonprofits Need a Digital Marketing Strategy

I’ve said it before and I’ll say it again — I adore Google. Seriously. They are brilliant. Recently, they released a databoard.

“What’s a databoard?”

I’m so glad you asked. It’s a new tool that allows users to create infographics using data points that Google has gathered through studies on a number of digital media related topics. Topics range from mobile to YouTube to HTML5.

I used the tool to compile a series of facts illustrating the impact of digital marketing on donor behavior. Check out my full infographic.

Here are some highlights:

donor online research


donor online research



Feel free to share my infographic or build your own. It’s incredibly fun and useful! Thanks again, Google.