This past week, I attended an all-day seminar put on by my favorite brand ever, Google. The Google for Entrepreneurs (GFE) team came to Denver to present on how startups and small businesses can use Google’s tools for everything from product development to advertising. I will admit that because this was a free event, I expected strong sales-ey undertones. What I got was a series of really helpful sessions, hosted by inspiring and educated people.
The schedule included a business and a technical track. I chose the business track. I am pretty fluent in Google’s business tools — I’m deep in Google Analytics everyday; I’ve used Google AdWords for several search and display advertising campaigns, and I’ve managed the Google Apps for Business tools for a couple of small businesses. Because of my experience, I was concerned that I wasn’t going to learn much. I was wrong.