In my latest post, I explored Google Analytics’ new custom segment tool and provided details on ways to compare segments and access libraries of pre-built segments. While important, these recommendations barely scratched the surface of the capabilities of the tool. There are a number of other ways to segment your data, using the new segments.
Two additional uses for the tool include creating your own custom segment based on standard dimensions and creating a custom segment using unique conditions or sequences. These methods can be somewhat complex. Below, I walk through both, using a holiday themed campaign example. It is the most wonderful time of the year, after all.
Let’s get started!